Most of the people prefer the cheaper way to do things. People try to save as much money as possible especially when you are doing a business. Everyday new businesses start but half of them refrain themselves from investing in paid ads. They keep working on stuffs like SEO (search engine optimization) and SMO (social media optimization). Of course, you can get good traffic with these methods but if you are just starting out it is hard to get visitors like this. If people are unaware of your brand, they are not going to visit you.
How paid ads help you in growth
In the initial stage of a business, it is important to get as much exposure as possible. If you spend in ads, you will be featured on the first page of search engine and your ad will be shown in the home page of a social media platform. Interested people would click on the ad and if your content is good, you will soon get regular visitors.
Remember that Google has a large display network. You must understand that the more brand awareness you create in the beginning, the more it will help you later. You may get some regular visitors and it would increase your search engine rankings as well.
Hire digital marketing agency for assistance
You should not shy away from hiring an agency that provides Online marketing services[https://minimicegroup.com/, which is the term in Thai]. These agencies have experts who could help you with growth and creating brand awareness at a faster rate.
The biggest advantage of paid ads
The biggest advantage of paid ads is on social media platforms. Organic reach is quite limited there. But it is not an issue. If you use paid ads and your content is seen and liked by many people. These platforms start to suggest your content to those people and then they are more likely to follow you.
So invest in paid ads if you are just starting out.